September 19-20 · London, UK
An exclusive two-day experience designed for hair professionals, creatives, and entrepreneurs committed to elevating their craft, strengthening their brand, and expanding their business
Limited Spots Available
Hands-on workshops
Business development
Branding strategies
Viral social media
content creation
Learn from three exceptional artists bringing together creative excellence, practical expertise, and real industry insight.

Alexi Michael

Andrea Amighetti

Thaddeus
Day 1
Build a Business That Pays You Back
Stop Cutting More. Start Earning More.
In one day, you’ll install the exact systems used to turn barbers from fully booked and burnt out… into structured, scalable businesses.
You won’t leave with ideas.
You’ll leave with a clear plan to increase your prices, reduce your hours, and grow your income.
Outcome 1 - Predictable $10K–$20K Months (Without More Clients)
Stop guessing your pricing and retention.
You’ll walk away with:
• A pricing model that lets you charge more without losing clients
• A rebooking system that fills your calendar weeks in advance
• A structure that removes income inconsistency
Outcome 2 - A Personal Brand That Brings Clients to You
If your work is good but your calendar isn’t… this is why.
You’ll leave with:
• A content system that turns views into booked clients
• A positioning strategy that attracts premium clientele
• A repeatable way to grow online without relying on luck
Outcome 3 - Elite Skill = Premium Pricing
Skill isn’t just about cutting — it’s about perceived value.
You’ll walk away with:
• A refined cutting system that separates you from 99% of barbers
• Techniques that justify higher pricing instantly
• The ability to deliver results clients will pay more for
This isn’t small talk.
You’ll be in a room with barbers and creators who are:
The relationships you build here can change your next 12 months.
Day 2
Put It Into Practice
This is where everything clicks. Day 1 gives you the perspective. Day 2 builds your capability. No more observing. No more guessing. This is execution.
Morning Session — Watch Every Detail (All Attendees)
Before you can perform at the highest level, you need to see what that level actually looks like.
Day 2 opens with a full live demonstration—elite haircutting, broken down in real time from the stage. Every movement is intentional. Every decision is explained. You’re not just watching a haircut. You’re understanding structure, control, and the thinking behind every action. This is where clarity replaces confusion. This is education you can actually apply.
Hands-On Intensive — Your Hands. Their Guidance. (Limited Capacity)
For those who want more than observation—this is where real transformation happens. A limited room. Fully hands-on. Direct guidance. You’ll work on mannequins while being coached through every step—refining technique, correcting mistakes, and building true understanding in real time. This isn’t about getting through a haircut. It’s about knowing exactly what you’re doing—and why.
You leave with:
• Greater control behind the chair
• A clearer understanding of technique
• Confidence in your execution
• And most importantly—muscle memory you can rely on
This is not a watch-and-go session.
You leave with repetition, correction, and real progression.
Private Networking — 20 Guests Only
Following the hands-on intensive, the experience continues in a private setting reserved for a select group.
A smaller room. Stronger conversations. Direct access. An environment designed for meaningful connection and proximity to those operating at a higher level.
VIP Dinner — Gold Access Only
The experience concludes with a private dinner reserved exclusively for the Gold group. An intimate setting. Limited seats. A room designed for deeper conversations, stronger connections, and direct access to the educators. No presentations. No structure. Just proximity to the right people—at the right level.
The Summit powered by Fresha is built for professionals serious about where they’re going, not just where they’ve been.
Over two days, attendees walk away with sharper skills, a stronger business, a more valuable network, and a clearer vision of what’s possible in this industry. This is not a standard event.
If you’re looking for answers to questions like…
• Will I make more money?
• Will I attract better clients?
• Will I work less while charging more?
• Will I finally stand out in a crowded industry?
This Summit is for you
• A brand that works even when they’re not online
• Technical skills that separate them from the room
• A network of people actually worth knowing
This is the event they’ll talk about next year, and the year after.
It’s a curated experience built around four core pillars:
Business Development
build a business that outlasts any
single client or chair
Social Media & Branding
turn your craft into a brand
people follow and trust
Technical Excellence
refine the skills that set you apart
behind the chair
Social Media & Branding
turn your craft into a brand
people follow and trust
Together, they bring a complete system, where precision meets creativity, and vision becomes execution.
This is more than education. This is exposure to a level most never reach.

Alexi Michael
The Technician
A master of detail and execution. Known for his ability to break down complex techniques into repeatable systems, Alexi represents the highest level of technical clarity. His work is rooted in consistency, control, and the relentless pursuit of refinement.

Andrea Amighetti
The Creative
An artist driven by expression, texture, and individuality. Andrea pushes boundaries-blending classic foundations with modern, fashion-forward aesthetics. His work lives at the intersection of culture, creativity, and fearless experimentation.

Thaddeus
The Architect
The mind behind the brand, Thaddeus' approach goes beyond technique-focused on building concepts, shaping ideas, and turning them into world-recognized brands. He teaches how to position with clarity, create with purpose, and build something that extends far beyond the chair.
Day 1
9 am - Doors open
Fresha headquarters - London, UK
10 am - Intro to the artists
Alexi Michael, Andrea Amighetti, Thaddeus Jayaseelan
10:30am - 4 pm - Master the room
Groups will be placed in stations to go over. Business that grows without you. Building a brand. Precision behind the chair.
4:30 pm - Live podcast
5:15 pm - Fresha X open bar
5:45 pm - Open network and content creation
Day 2
9 am - Doors open
9:30 am - Live look and learn demo with Alexi Michael, Andrea Amighetti, Thaddeus Jayaseelan
1 pm - Hands on practical training with Alexi Michael, Andrea Amighetti, Thaddeus Jayaseelan
6:30 pm - Private dinner with VIP members only